Many real estate experts say that the holidays are potentially the worst time you could list a home on the open market. On the flip side, there are other experts that say the complete opposite…that the holidays are actually one of the best times to list a home. So…which is true? Well, both actually have their advantages. But the holidays definitely do offer sellers a leg up. See: 10 Reasons You Can Sell Your Home During the Holidays.
Buyers tend to make impulse decisions during the holidays based on the “mood” that they can bring. They can get tangled up (no pun intended) in the pretty lights, and the pretty decorations. If you want or need to sell your house during the holidays, here are some ways that you can make the best of it.
Don’t forget to decorate! Houses look their absolute best throughout the holidays, due to decorations. You should be aware, that over-decorating can actually have the opposite effect, so don’t go crazy in the seasonal decor department. Read: 6 Tips to Selling a House During the Holidays.
You’ll need a good realtor. This is true no matter what season you are selling your home. However, during the holidays, you’ll need a realtor that will be available. If the realtor has a large family, and holiday plans, you’ll want to go with someone else. Preferably someone single, or someone who will be in town during the holidays, and doesn’t mind working.
This is something you must find out before you begin with a realtor. How available they’ll be. The holidays are a time when many people are busy; if your realtor is too busy to show your home, you’ll need to know that so that you can find someone else.
Don’t forget to price the home correctly! If you price it right, you should have no problem selling it, provided that the house isn’t a tough sell in general. Surprisingly, if your home isn’t in the best neighborhood, the decorations throughout the area will still invoke some feelings in buyers that make it hard for them to notice that the neighborhood isn’t all that nice.
It should go without saying that you need great photos. Don’t use old photos that you’ve had from a long time ago. The photos need to be fresh, and your home should be staged.
If the house is currently empty, this is one exception where you can consider posting old photos (provided that the home looks presentable in those old photos, and that no renovations have been done since). You never want to lie in the description or pictures of your listing. For further reading, see this article on Staging Tips for Selling During the Holidays, and, a Field Guide to Buying & Selling During the Holidays.